Business model

Boris:	also, not only the layout but user experience may need to be custom tailored to each mobile device to maintain parity with other native apps
Heather:	as much as I hate this argument, at least the underserved are used to being underserved
Heather:	iPhone users are definitely not
Heather:	they complain if it doesn't do foot massages
Boris:	that's my next app btw
Boris:	turn on vibrate and put it under your foot
Boris:	I'll call it iPhoot
Boris:	and i'll sell it for free, but I'll also sell special handy wipes that cost $5